Hit Your Mark
Marketing content minus the crap and clichés
Stop chasing the noise and fluff
B2B tech marketing messaging is stale. So many words that say so little. And if you’re delivering the same generic, mass-produced, and entirely too predictable content as everyone else, all that sameness is suffocating your business.
For messages that truly land, you have to start at the source: your internal experts and happy customers. Turn that deep well of knowledge and experience into the content your buyers are desperate for — and can’t find anywhere else.
Talk to your buyers — not at them
Today’s tech buyers come in a variety pack of commitment-phobes. Multiple decision makers. Each with their own agenda. Savvy and skeptical about handing over their time and budgets. And very sus about any kind of marketing pitch.
If you think you can hook them with generic marketing content, you’ve already lost.
Content that actually hits the mark looks more like:
Forget the funnel.
Thrū Content creates the messages you need in multiple formats to authentically answer the What, How, and Why the hell should I care — for any industry, audience, or job title, at any point during the buying journey, any time the questions come up.
See what we can do for you
knowledge is power
Discover insights and inspiration wherever they may be hiding
Your executives
After all, they built the business and their careers on bold philosophies and risks that paid off.
Your product designers, developers, and engineers
These hands-on experts live deep in the code and can tell you exactly what makes your solution different and better.
Your sales and customer support teams
They talk to your audience daily and know the questions your customers need answered ASAP.
Your customers
No one can speak directly to the customer experience and the problems your solution solves like your customers.
Let’s mine your expert gold
They like us
These leading companies get it. So can you.
Free Answers to Questions
What kinds of content can you produce?
We offer a variety of mixed media assets to engage your audience, build your brand, and drive results across the board. From ebooks, blogs, and white papers to animated explainer videos, interactive infographics, and customer stories in any format (written, audio, and video), we’ve got you covered — including doing the prep work like content briefs, scripting, and prompts.
What results can I expect from your content services?
Bottom-line results from content are hard to measure and predict. Much of it depends on your overall messaging, distribution, and promotion strategy. Our job is to reliably produce expert-led content that supports your marketing objectives. Tell us what success looks like to you and we’ll work together to measure, manage, and adapt your content for maximum impact.
Who’s my main point of contact?
Following an easy onboarding process that includes a kickoff call with the Content Lead and Head of Content Operations, you will be assigned a dedicated editorial manager who will act as your main point of contact throughout our collaboration so you always know who to turn to if you have any questions.
You’ll also get to schedule regular check-in calls with the team to monitor progress or share your upcoming plans, and you’ll have anytime access to your own dashboard where you can post requests for new content, see the progress of existing projects, and collaborate with our team on anything you need.
What are your standard project turnaround times?
For smaller pieces like a short written case study or a blog post, you can expect a first draft within 10 business days once we’ve received all the necessary materials. More complex assets like video or multimedia content may take a little longer, up to 15 business days. In case you need an asset delivered faster than our standard delivery time, expedited projects may incur a 15-25% rush delivery fee.
What if I want something besides your standard packages or subscriptions?
All our packages come with an option to build a custom plan. You can also request a custom scope of work, which is subject to a minimum purchase amount. Contact us today for a tailor-made service or package.
What’s your stance on AI?
We’re strong advocates for responsible and ethical uses of technologies like generative AI. To that end, we employ a “human-led AI” approach to generative AI, meaning every asset goes through several rounds of extensive edits that include storytelling analysis and expert-infused insights before seeing the light of day. Any content produced with the help of AI starts and ends with our human content experts. Period.
I want this to be easy. Will I have to hold your hand?
Our top priority is making your job and life easier. We take on as much or as little of the content planning and execution workload as you want us to. We’ve refined our processes using lessons learned through thousands of customer projects over the years, helping to ensure seamless project starts, continuous and clear communication throughout a project, and predictable timelines so you know exactly what to expect and when.
I have a lot of work to do. Are you big enough to handle it?
We’re a lean and mean content development team, powered by a core group of content developers who excel at creating exceptional content at scale. We also maintain an expansive roster of vetted resources available to be called up on a moment’s notice.
Agile by design, we can scale quickly to match the demands of your business, so you’re never left without someone to get the job done or forced into massive long-term commitments neither of us can keep.
What does a contract with you look like?
All engagements do require either a master services agreement (MSA) or a statement of work (SOW) with appropriate terms and conditions. However, we do not require long-term contracts to work together.
Our packages and services are designed so you can commission them at the frequency that suits you — month-to-month subscriptions (with an annual subscription discount), as-needed word count-based flex packages, and custom scope options. Contact us if you have further questions or a unique request.