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How to Calculate the Cost of Your Outsourced Project
How to Calculate the Cost of Your Outsourced ProjectBy Natasha Serafimovska So, you’ve reached a point where your team can no longer handle the dozens of marketing balls you have up in the air. You have to bite the bullet and hire external help. First, congrats....
The Future of Marketing is Sales
Marketing is evolving into a true extension of sales — and the marketers who enable personal, sales-driven outreach will be the ones driving revenue in 2025 and beyond.
How Neural Chunking Works in B2B Tech Marketing
Neural chunking is a key element of human memory. It’s where and how we store both physical and emotional memories — usually together. By applying neural chunking concepts to content, B2B marketers can make their messaging more digestible, impactful, and memorable — ultimately driving better engagement and, hopefully, revenue.
It’ll Take Years for AI to Take Your Job…If it Does at All
In science, it takes years for clinical discoveries and breakthroughs to “filter” their way to the front lines. The same will happen with AI in business.
The Marketing Funnel Isn’t Dead, It’s Just Wrong For B2B
In-depth demand planning is the antidote to trying to push your whole buying committee through the same prescribed stages of education with the same content and messaging. Stop wasting time, budget, and opportunity on old-school and outdated philosophies.
How to move away from brand-centric content
Learn the most effective steps to begin to understand your customers and reflect their challenges, experiences, and successes in your content.
AI: Leveling the Playing Field for Non-Native English Writers
With AI, great language skills are no longer a must. Great ideas, however, are still invaluable.There’s a not-so-subtle reason North American companies often look to offshore activities like content creation, app development, or any other number of tactical tasks.
Need Outside Marketing Help? Should You Hire an Agency or a Freelancer
Both are valuable, but only one can scale alongside you. When you need some extra help, how do you decide whether to hire freelancers or engage with an agency?
Three Cost-Effective Strategies for Original Content that Pops
Original ideas are hard to come by, but most of us sit on mountains of original insight within our staff, executive team, and business partners. Here’s how you can infuse originality into your content without investing in fancy tech tools that are, in fact, expensive.
Here’s Why the Best Marketers Think Like Salespeople
Here’s Why the Best Marketers Think Like SalespeopleNot all salespeople are marketers, but all marketers have to be salespeople if they’re to actually sell anything. I’m not just saying this because I come from a sales background. In fact, I have a very love-hate...