Original Research

The inside scoop that sets you apart from the pack

When you’re using the same data as everyone else, you’re making the same arguments as everyone else. Uncover your own data and trends to generate greater insight, traffic, demand, and engagement.

Our Original Research program is a comprehensive done-with-you service — from concept to report publication to the content campaigns that follow — designed to capture original business intelligence and turn it into rich, relevant, competitive content.

Discover what really matters to your target audience through survey-based, branded research and in-depth interviews. Get a data-driven picture of how they think, feel, and behave. Use the insights you get to create the types of content they’ll respond to.

Third-party data just doesn’t cut it anymore

learn about it

How it works

You pick the subject you want to research and the strategic message you want to deliver. Stay engaged, impart your strategic wisdom, and provide oversight.

That’s it!

YOU

  • Pick the subject you want to research
  • Determine the strategic message you want to deliver
  • Stay engaged, impart your strategic wisdom, and provide oversight

WE

  • Select and procure the research panel according to your target audience

  • Handle survey design and distribution

  • Conduct data analysis and produce a detailed findings report (PDF)

  • Turn the findings into a written, designed report

  • Plan and execute follow-up content campaigns

YOU

  • Pick the subject you want to research
  • Determine the strategic message you want to deliver
  • Stay engaged, impart your strategic wisdom, and provide oversight

WE

  • Select and procure the research panel according to your target audience

  • Handle survey design and distribution

  • Conduct data analysis and produce a detailed findings report (PDF)

  • Turn the findings into a written, designed report

  • Plan and execute follow-up content campaigns

Learn about Original Research

we love options

Choose your plan

Research strategy workshop
Questionnaire
Responses
Design
Analysis
Report
Campaign briefs for themed reports
Price (Incl. audience/panel fees)
Pulse Survey
60 minutes
~10 questions
150
Survey design, programming, testing, and fielding
In-depth data analysis (including segmentation and crosstabbing)
Key Findings Report with charts and content recommendations
Not included
$11,500
Standard Annual Flagship Survey
60 minutes
30 questions
250
Survey design, programming, testing, and fielding
In-depth data analysis (including segmentation and crosstabbing)
Key findings report with charts and content recommendations
2
$25,000
Expanded Annual Flagship Survey
60 minutes
40-50 questions
250
Survey design, programming, testing, and fielding
In-depth data analysis (including segmentation and crosstabbing)
Key Findings Report with charts and content recommendations
4
$30,000

Campaign briefs include messaging architecture, asset format recommendations, outlines. Content production and design available via Flex Content packages and subscriptions.

Start Researching

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Contact us today for a custom quote.

You have the goods, we have the plan to get them in your customer’s hands — Thrū Content.