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Content isn’t King; Customer-centric Content is King
No matter how shiny and graphic-laden and buzzword-filled and heavily branded your content might be, it won’t matter to your buyer if it doesn’t have anything to do with them. Customer-centered content is how you connect with and engage eager audiences and here’s how to do it.
Breathe new life into your old content
5 Steps to Refresh and Repurpose Outdated ContentThe beauty of the speed and breadth of the web today is anyone can find any of your content, anywhere, at any time. They could find it in the SERP, a partner website, an industry publication, an independent blogger, and...