Customer-led Content on Autopilot

Customer stories that sell, not just tell

Customer marketing content often falls flat with boring, self-serving case studies that make little or no impact on revenue. Give your demand gen, product marketing, and sales teams one of the only messages that can actually move the needle: feedback from your happy customers.

Our Customer-led Content on Autopilot program consistently captures your customers’ experiences and successes in a variety of written, audio, and visual formats to use across virtually any channel for maximum impact and flexibility.

Tell a complete, narrative-style customer success story or zoom in on a specific stage of the customer lifecycle, like the vendor selection process or deployment of your product. Or, combine multiple customer stories into a high-impact eBook featuring additional insights from your most knowledgeable thought leaders.

Why you need customer evidence

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How it works

You decide if you want new-net stories or to revive existing customer stories, or a combination of the two. Identify the customers you want to engage — either in live interviews or through remote capture questions they can answer on their own time using the medium of their choice. Tell us whether you want the output in audio, video, text, or mixed media assets to share with your audience.

That’s it!

YOU

  • Choose the customers you want to engage for new assets via full interview sor asynchronous question-and-answers

  • Gather existing customer materials you’d like to give new life.

  • Tell us whether you want audio, video, text or mixed media assets to share with your audience

WE

  • Develop a list of approved-by-you questions to share with your SMEs
  • Send the questions via text prompt or email
  • Capture responses in video, audio, or text format
  • Create and send a first draft in 4-6 business days
  • Provide one round of revision based on feedback from you and your SMEs

YOU

  • Choose the customers you want to engage for new assets via full interview sor asynchronous question-and-answers

  • Gather existing customer materials you’d like to give new life.

  • Tell us whether you want audio, video, text or mixed media assets to share with your audience

WE

  • Develop a list of approved-by-you questions to share with your SMEs
  • Send the questions via text prompt or email
  • Capture responses in video, audio, or text format
  • Create and send a first draft in 4-6 business days
  • Provide one round of revision based on feedback from you and your SMEs

Learn about Customer-led Content on Autopilot

we love options

Choose your plan

B2B tech marketing has never been harder. Buyer preferences and committee sizes change. Market conditions shift. Internal dynamics derail. All of it requires a content partner that:

Learn more about us

  • Can pivot when you do
  • Understands the ups and downs of tech marketing
  • Knows how to build a relatable narrative for any goal, any audience
  • Isn’t particularly concerned with what other content agencies are doing (sorry, not sorry)

That’s us. This is what we do.

Words per month**
Customer interviews per month (60 minutes)
Audio/Video Content?***
Monthly
Annual Sub (commit yearly, billed monthly)
Essential
3,500
Max 1
No
$6,000
$5,800
Standard
5,500
Max 3
Yes
$8,000
$7,500
Premier*
Custom or Managed Advocacy Service
Custom or Managed Advocacy Service
Yes
Custom or Managed Advocacy Service
Custom or Managed Advocacy Service

*Premier is a fully managed customer advocacy and storytelling program
**Customer assets may include: customer success stories, Q&A blogs, testimonial quotes, video or audio storyboards, compilation eBooks, and more.
***Audio and video storyboards count as 150 words per 30 seconds of recorded responses. One-time tech setup fee of $500 may be required.

Start telling stories today

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You have the plan, we have the way
Thrū Content.