Flex Content

Content development so agile it could be a pro athlete

Plot twists are great for the movies — but can wreak havoc in real life. No matter how many times your campaigns get delayed, reworked, or resurrected from the dead, you still need to produce the content you need, when you need it.

Our Flex Content offering gives you flexible, word-count-based packages that you control, so you can get what you want, how you want it — without burning through all the dollars in your budget.

Turn conventional content planning upside down. Go with the flow of stops, starts, and direction changes that are so typical in B2B tech marketing today. Do it all with greater cost certainty — and peace of mind.

Today’s B2B tech marketers need a new approach to content

learn about it

How it works

You set your budget, choose your word count, and apply that to any combination of written, audio, video, or multimedia content for whatever campaign or program you’re running. If your needs change before we begin the project, you can simply swap out one type of content piece for another — without more legal paperwork or additional costs.

A small sampling of what’s possible:

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Written
  • Blogs
  • Customer case studies/success stories
  • White papers
Audio
  • Customer recorded references
  • SME insight clips
  • Social audiograms
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Video
  • Animated explainer videos
  • Customer reference storyboards
  • SME insight videos
Mixed Media
  • Interactive infographics
  • Audio/video/text customer stories
  • Interactive eBooks and buyer’s guides

That’s it! 

Then we’ll produce the content for you — and pivot when you do.

Learn about Flex Content

we love options

Choose your plan

One-time cost*
Words per package
Strategy session
SME or customer interview
Tech included**
Not included
Essential
$6,150
4,000
1 hour
1 hour
GenAI, Customer/SME remote capture, Role-based personalization
Interactive eBook/whitepaper/guide, animated or custom explainer video
Standard
$11,250
6,500
2 hours
2 hours
All tech in Essential plus 4k interview capture and text to video
Interactive eBook/whitepaper/guide
Premier
$23,000
10,000
3 hours
3 hours
All tech included in Standard plus interactive design
N/A

*Includes one-time tech setup fee. Client responsible for fee difference when upgrading/changing packages.
**Technologies included subject to change at any time.

All packages include:
 Regularly scheduled check-in/strategy call, project management, 2 rounds review all assets, 50% off role-based personalization word count. Subscription pricing available with a 12-month agreement.

Start Flexing

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Don’t see what you like?
Contact us to create your custom plan.

You have the plan, we have the way
Thrū Content.