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How to move away from brand-centric content
Learn the most effective steps to begin to understand your customers and reflect their challenges, experiences, and successes in your content.
AI: Leveling the Playing Field for Non-Native English Writers
With AI, great language skills are no longer a must. Great ideas, however, are still invaluable.There’s a not-so-subtle reason North American companies often look to offshore activities like content creation, app development, or any other number of tactical tasks.
Need Outside Marketing Help? Should You Hire an Agency or a Freelancer
Both are valuable, but only one can scale alongside you. When you need some extra help, how do you decide whether to hire freelancers or engage with an agency?
Three Cost-Effective Strategies for Original Content that Pops
Original ideas are hard to come by, but most of us sit on mountains of original insight within our staff, executive team, and business partners. Here’s how you can infuse originality into your content without investing in fancy tech tools that are, in fact, expensive.
Here’s Why the Best Marketers Think Like Salespeople
Here’s Why the Best Marketers Think Like SalespeopleNot all salespeople are marketers, but all marketers have to be salespeople if they’re to actually sell anything. I’m not just saying this because I come from a sales background. In fact, I have a very love-hate...
Content isn’t King; Customer-centric Content is King
No matter how shiny and graphic-laden and buzzword-filled and heavily branded your content might be, it won’t matter to your buyer if it doesn’t have anything to do with them. Customer-centered content is how you connect with and engage eager audiences and here’s how to do it.
Breathe new life into your old content
5 Steps to Refresh and Repurpose Outdated ContentThe beauty of the speed and breadth of the web today is anyone can find any of your content, anywhere, at any time. They could find it in the SERP, a partner website, an industry publication, an independent blogger, and...